Think Your Ad Connects? Let's Prove it.
Leverage neuromarketing and student-driven innovation at UVU SMARTLab to uncover what really works.
Best in State
8 Years running
Leverage neuromarketing and student-driven innovation at UVU SMARTLab to uncover what really works.
Best in State
8 Years running
You’ve built bold, award-worthy campaigns. But what if your message isn’t landing the way you think it is? Without real audience data, even the best ideas fall flat.
Creative intuition matters, but real-time behavioral insights show what audiences actually feel. The difference between “good” and “iconic” is knowing why something works.
SMARTLab helps advertising professionals validate ideas through neuromarketing, consumer testing, and creative analysis so your next campaign doesn’t just look great, it performs great.
Reveal how hard the brain is working to process and understand your message.
Measure physiological reactions to understand the intensity of engagement and excitement.
Discover how people feel when they view your ads through real-time emotion analysis.
See exactly where consumers look and what captures their attention first.
"The UVU SMARTLab is our secret weapon when it comes to achieving our tourism revenue goals"
-Jay Kinghorn, Communications and Digital Strategy Director
"We will never do another marketing campaign without utilizing the UVU SMARTLab."
-Vicki Varela, Utah Office of Tourism, Managing Director
"Your efforts were a big hit both within our office and throughout the industry."
-Andy Adelman, Business Intelligence and Research Analyst, Utah Office of Tourism, Film & Global Branding
UVU's SMARTLab is a student-powered, faculty-supported neuromarketing lab that uses eye-tracking, EEG, facial coding, and galvanic skin response to uncover how people engage with products, campaigns, and environments. We turn these insights into actionable strategies that help businesses connnect more effectively with their customers.
We've partnered with leading organizations such as Adobe, Overstock, Vivint, Skillcandy, the Utah Office of Tourism, Pattern, and Contravant, delivering data-driven research that improves marketing oerformance and customer engagement.
Discover the hidden drivers of consumer behavior with UVU Smart Lab.
Our neuromarketing research helps advertising professionals create campaigns that truly connect.
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